Measurement by retail channel

The same advertising-factor measurement, broken out by retail channel, from getCompany.adLift.measurement.advertisingFactors.campaignsRetailPartners. Use this to attribute a marketing partner's incremental impact to the retailer where the sales occurred.

Select with measures and dimensions. Each item is an AdLiftAdvertisingFactorRetailPartnerRecord.

Field	Description
reportDate	Date of the measurement period
marketingPartnerId	Advertising platform identifier assigned by Incremental
marketingPartnerName	Advertising platform name (e.g., Amazon Advertising, Walmart Connect)
partnerCampaignId	Campaign ID on the advertising platform
partnerCampaignName	Campaign display name
partnerCampaignType	Type of campaign (e.g., SPONSORED_PRODUCTS, DISPLAY)
partnerCampaignFunnelObjective	Funnel stage: AWARENESS, CONSIDERATION, CONVERSION, or RETENTION
partnerCampaignTargetingTactic	Targeting approach: BLENDED, BRANDED, CATEGORY, or CONQUEST
retailPartnerId	Retail partner identifier assigned by Incremental
retailPartnerName	Retail partner name (e.g., Amazon Seller Central)
retailer	Retailer value (e.g., AMAZON, WALMART, TARGET)
spend	Total advertising spend amount
totalResponse	Incremental sales dollars attributed to this campaign at this retailer
totalIRoi	totalResponse / spend

note

All spend and totalResponse values are reported in cents — divide by 100 to convert to dollars. totalResponse is representative of incremental sales.

query FetchCampaignMeasurementRetailPartnersAnalytics($companyId: ID!) {
  getCompany(id: $companyId) {
    id
    adLift {
      measurement {
        advertisingFactors {
          campaignsRetailPartners(
            measures: [SPEND, TOTAL_RESPONSE, TOTAL_I_ROI]
            dimensions: [
              REPORT_DATE
              MARKETING_PARTNER_ID
              MARKETING_PARTNER_NAME
              PARTNER_CAMPAIGN_ID
              PARTNER_CAMPAIGN_NAME
              PARTNER_CAMPAIGN_TYPE
              PARTNER_CAMPAIGN_FUNNEL_OBJECTIVE
              PARTNER_CAMPAIGN_TARGETING_TACTIC
              RETAIL_PARTNER_ID
              RETAIL_PARTNER_NAME
              RETAILER
            ]
            filter: [
              {
                reportDate: {
                  between: [
                    "2025-01-01T00:00:00.000Z"
                    "2025-01-31T23:59:59.999Z"
                  ]
                }
              }
            ]
            page: { page: 0, limit: 10 }
            sort: [{ sortKey: REPORT_DATE }, { sortKey: PARTNER_CAMPAIGN_ID }]
          ) {
            items {
              reportDate
              marketingPartnerId
              marketingPartnerName
              partnerCampaignId
              partnerCampaignName
              partnerCampaignType
              partnerCampaignFunnelObjective
              partnerCampaignTargetingTactic
              retailPartnerId
              retailPartnerName
              retailer
              spend
              totalResponse
              totalIRoi
            }
            pageInfo {
              size
              page
              totalCount
              hasNextPage
            }
          }
        }
      }
    }
  }
}

Variables

{
  "companyId": "<COMPANY_ID>"
}

Response

{
  "data": {
    "getCompany": {
      "id": "<COMPANY_ID>",
      "adLift": {
        "measurement": {
          "advertisingFactors": {
            "campaignsRetailPartners": {
              "items": [
                {
                  "reportDate": "2025-01-01",
                  "marketingPartnerId": "4de0db3a-3f0f-48d9-88ca-23d0313f0c1c",
                  "marketingPartnerName": "Amazon Advertising",
                  "partnerCampaignId": "99999999999",
                  "partnerCampaignName": "Campaign Name",
                  "partnerCampaignType": "SPONSORED_PRODUCTS",
                  "partnerCampaignFunnelObjective": "CONVERSION",
                  "partnerCampaignTargetingTactic": "BLENDED",
                  "retailPartnerId": "c3963f42-782b-4f2f-b5af-bda351f6aee4",
                  "retailPartnerName": "Amazon Seller Central",
                  "retailer": "AMAZON",
                  "spend": 1000,
                  "totalResponse": 2000,
                  "totalIRoi": 2.0
                }
              ],
              "pageInfo": {
                "size": 10,
                "page": 0,
                "totalCount": 100,
                "hasNextPage": true
              }
            }
          }
        }
      }
    }
  }
}